Do you want to take your business to the next level? Although the obvious answer is yes, the follow-up question may inquire about the cost to make it happen. Your business needs Search Engine Optimization (SEO) to increase your company’s searchability and visibility through organic search. SEO is the process of improving your website so it ranks higher in search results when prospective customers search for specific key phrases and words. SEO establishes your company by building trust and credibility. SEO can be a primary source of leads and can result in a higher conversion rate. Many people are not aware of the abundance of free SEO tools that are both easy to use and offer substantial results. If you don’t know where to start, do not worry! Check out some of our favorite SEO tools to use for your small or medium-sized business.
Answer The Public
Are you looking to get instant, raw search insights? Answer The Public is a website that listens to autocomplete data from Google. When utilizing this service, you enter a specific keyword. In return, the website produces every useful phrase and question that involves your keyword. The website enables users to get a deeper level of understanding of the customer and how people search around different topics.
This is a great website to utilize because the software helps you find the greatest balance between ranking difficulty and keyword value, specifically for your website. This tool also offers SEO Competitive Analysis software that analyzes search results to see what specifically works for your company’s website. The Competitive Analysis tool helps you separate your company’s website from competitors and formulate strategies to beat your competitors. The tool then generates a visually appealing report with the results.
Are you looking for a tool that helps you find valuable keywords in an incredibly convenient way? Seed Keywords works by creating scenarios that users can type into a text box for a search query. Then, you are able to press “Create My Scenario” and provide your website’s unique URL. In return, the software creates a keyword list tailored to your scenario.
This tool offers incredibly important services that lets you know about any issues that your website may have involving SEO. The analysis tool searches for issues such as slow loading pages, sitemap problems, duplicate content, blocked pages, and other technical issues that may prevent your website from ranking higher in searchability on Google. Seobility is one of the only tools out there that runs this report free of charge which is why we love it!
This unique SEO tool analyzes topics that are starting to trend. The software offers a category feature that allows users to narrow down a specific topic category that is relevant to your business. This way, you can learn about trending topics before they are even trending and shape your content around these topics. This free tool is a great alternative to Google Trends.
Do you want to gain a different perspective on your website? BROWSEO views your website through the perspective of a search engine. The output of this software focuses on pure HTML, which is similar to how search engines view and analyze your website. The tool assists you in quickly determining a page’s structure and its relevance for specific search terms. The free tool also offers a downloadable spreadsheet to analyze the data from each session.
If you’re looking for a curated list of the most popular websites in your industry, look no further. This tool offers a list of your competitors and a feature that shows you who recently linked to or posted about your competition. Detailed.com offers a section on algorithmically ranking the world’s biggest blogs in categories from art to veganism! The website also offers its own blog section with many helpful tips for how to enhance your website.
If you feel as if your website isn’t performing at its optimal level, you should check out Screaming Frog. The Screaming Frog SEO Spider tool finds technical SEO problems on your website in seconds. The tool allows users to analyze the results in real-time and gather key onsite data to allow users to make better-informed SEO decisions. It then generates reports of the potential issues and errors. One of its best features focuses on eliminating duplicate content, one of Google’s worst enemies. The software performs an md5 algorithmic check by searching for duplicate page titles, descriptions, or headings.
Now that we’ve provided you with some of our favorite free and useful Search Engine Optimization (SEO) tools, let’s go over the reasons to start implementing these practices one more time:
- Creates a better user experience
- Serves as a primary source of leads
- Establishes brand awareness
- Helps your company gain market share
- Builds brand credibility
The best SEO practices are always being updated as our technology advances. It is critical to stay up-to-date on all of the newest tools out there to differentiate your company from its competitors. Because Google makes thousands of algorithm changes per year, you do not want to fall too far behind. With a plethora of free tools out there, you have no reason not to use any!