WordPress Plugins

Top Ten Most Useful WordPress Plugins for E-Commerce

Are you looking to improve the functionality of your WordPress website? Plugins offer free to premium-priced features which can improve the usability and performance of your site. No matter if you’re a newbie to web development, or a high-level designer looking to enhance your current experience, plugins can satisfy you and your site’s needs.

With over 54,000 WordPress plugins to choose from, selecting the right ones for your business may be overwhelming. To help you out, we’ve listed the top 10 most useful WordPress plugins for your e-commerce site.


1. Jetpack

When’s the last time you backed up your site? Regardless of the time, it’s never too late to install a backup plugin. It’s a necessary investment for protecting your site from data breaches and malware. Jetpack is an incredible WordPress backup plug that makes it easy to secure your site

Jetpack regularly scans for threats to keep your site safe. If anything were to put your site into jeopardy, there’s no need to panic that you’ll lose your data. Jetpacks backup feature automatically preserves your data on external servers on a consistent basis. With one click, you can restore your site to any previous state. 

Furthermore, you can check the provided activity log to assist with troubleshooting and maintenance. This will keep your site performance top-notch.


2. Woocommerce

Woocommerce is a well-renowned e-commerce solution. It was a wide variety of themes and customizable features that fit your business objectives. This plugin makes it easy to manage business operations with over 100 payment gateways, integrated shipping options, and automated sales calculations.

Unlike other hosted e-commerce software, WooCommerce allows the user to own all their data. If you want to change platforms in the future, you’re able to freely export your data. And if you need assistance, the support team responds quickly to sort out any issues.

The creator of WooCommerce, Automattic, built Jetpack as well, so these two plugins work nicely together.


3.Easy Digital Downloads

Easy Digital Downloads is an e-commerce solution designed specifically for digital products such as music, graphics, ebooks, and more. It’s compatible with any WordPress theme to offer a user-friendly checkout process. With flexible gateways and unlimited file downloads, Easy Digital Downloads helps your store sell more. Plus, it protects product files by preventing access to files without payment.


4. CSS Hero

What if you can customize your WordPress theme without knowing CSS? WordPress themes require CSS to alter the appearance of your website. Learning this code is no easy task and isn’t realistic for beginners.

CSS Hero plugin is your solution.  It’s a WordPress theme editor that relies on a point-and-click interface. Feel free to try new features because you are able to undo changes and revert your site back to prior states.  Once you install CSS Hero, you’re ready to start customizing at your convenience.


5. Yoast SEO

If you want to generate more traffic to your store, you definitely should install Yoast SEO. This plugin will help your business rank higher in search engines and become more discoverable. The features include advanced XML sitemaps, title and meta description templates, management data for faster site loading, and much more. If you’re unfamiliar with SEO, this WordPress plugin makes it comprehensible and easy to navigate.

Yoast SEO also delivers SEO analysis to help users create keyword-supported content. If you’d like to optimize your site further, the premium version insight tool can dissect your text for keyword usage. Along with many other features, it can automate internal linking suggestions and URL redirects.


6. Constant Contact

The top email marketing WordPress plugin is Constant Contact. It supplies a plethora of email templates and customizable content based on your industry. It’s a reputable tool for building lists and maintaining relationships with customers.

Depending on the form a user fills out, you can choose which Constant Contact list to add them to. This is great for building targeting email campaigns. Two plugins that are also on this list, OptinMonster, and WPForms, work well in conjunction to generate those leads.

Plus, with the built-in analytics tool, you can take full advantage of its A/B testing feature. Change one variable in your email and send the two versions to a small sample of your email list. See which one performed better and send that one to your full list.  That means Constant Contact will do wonders for your click-through rates and conversions. 


7. OptinMonster

Is your site getting visitors but they’re not converting into customers? Check out OptinMonster. It’s conversion rate optimization software that will transform your WordPress website traffic into sales.

No coding experience is necessary with OptinMonster. Through the drag and drop features, you can play around with pop-ups, floating bars, welcome mats, and more. Design templates that will generate leads with ease.

Additionally, OptinMonster can show personalized messages to visitors based on their demographics and interactions with the site. For example, retargeting campaigns are used to send offers to repeat visitors based on their behavior. Another feature invites straying visitors to join their email list.

These attributes create more opportunities for conversion, and that means more money in your pocket. Plus, OptinMonster pairs well with WooCommerce.


8. WPForms

WPForms is a beginner-friendly plugin to create effective WordPress forms. It has an abundance of pre-built template forms including survey forms, order forms, payment forms, email subscription forms, and more.

The drag and drop feature makes it easy to build, so you’ll be able to receive customer feedback in no time. Plus, WPForms has email marketing integration, so with a plugin such as Constant Contact, you can effortlessly expand your email list.


9. MonsterInsights

Tired of entering in custom tracking codes to use Google Analytics to its fullest potential? With MonsterInsights, you can set up tracking in just a few clicks – no code required. For extra convenience, your site’s performance data will be visible on your WordPress dashboard.

Google Analytics is an essential resource to learn more about your site’s visitors. Understanding this data can help you make better business decisions. However, this tool can be tedious and confusing at times. This makes MonsterInsights a must-get plugin because it will convey information in a more comprehensible and time-efficient way.


10. MemberPress

Do you need to collect memberships for your digital subscription services or products? The MemberPress plugin makes building a membership site a breeze. Simply install the plugin, enter your payment gateway criteria, situate your products, and invite people to your site.

MemberPress works by prohibiting access to particular pages from normal visitors. To grow your conversion rate, you can create unique subscription offers to attract buyers. This WordPress plugin has a variety of payment gateways and can integrate with email marketing services.



Plugins add extensive value to your WordPress website. These top ten plugins can create a seamless shopping experience for your visitors. Need more assistance in deciding which plugins are right for your business? Contact us and we’ll be happy to answer your questions.