Having a well-structured website for your business can serve as the central component to creating engaging content and attracting new customers. If designed effectively, your website can help you generate new leads and transform those leads into future clients. Constant maintenance of your website will boost site traffic and optimize the visitor experience. We understand that this process can be extremely daunting, especially for those who do not consider themselves to be “tech-savvy.” Do not worry because we are here to help break down all of your questions about the ins and outs of website maintenance and how you can benefit from constant website upkeep. Let’s break it down:
Wix vs. Squarespace …What’s the Difference?
Your website serves as the foundation for providing valuable information to prospective customers. If you’re a small business and do not have the funds to hire a professional, there are many free or reasonably-priced and beginner-friendly website builders with highly customizable features. Two of our favorites are Squarespace and Wix. Both of these tools power approximately 55% of websites that are built with a website builder. If you’re looking for a simpler tool, Wix is generally more beginner-friendly with a visual user experience. Wix also features a history system that makes it exceptionally easy to recover content in case your website is hacked or you accidentally delete content. Squarespace features a superior blogging tool and offers an excellent support tool. Both offer customizable Search Engine Optimization (SEO) tools that will allow your website to rank higher in terms of Google Search. Really, you can’t go wrong with either!
Landing Pages … Why Are They Important?
Landing pages are distinct pages that prospective customers will be redirected to when they click on calls to action. Visitors should be able to engage in your call-to-action (CTA) features linked to another landing page. Landing pages are critical in helping you to generate leads and move them through your sales funnel. Many studies show that businesses capture leads at a higher rate by sending them to a specific landing page, as opposed to sending traffic to the home page. Because customers value time, they want to be directed to the information they seek as quickly and efficiently as possible. The landing page is the simplest, most effective way to generate more leads for your sales team. Landing pages are crucial to tracking and analyzing data to better understand how well your website is performing. We’ll talk more about data analytics and how you can use this feature for your Wix or Squarespace website.
How Can I Use Search Engine Optimization to Generate Leads?
Search Engine Optimization (SEO) involves increasing the quantity and quality of traffic to your website through organic search engine results. Successful SEO strategies require keyword research, content marketing, and link building. Both Wix and Squarespace allow you to implement tools to move your website up along the rankings on Google. For instance you can do the following:
- Add relevant headings
- Switch page titles
- Edit page URLs
- Add meta descriptions
- Add text used to describe images to search engines and screen readers
- Create 301 redirects
Ultimately, creating engaging content will be a key component to moving your website up in the search engine rankings.
How Do I Set Up Google Analytics to Track My Website?
As mentioned earlier, you use data analytics tools to track and measure your website performance. Setting up Google Analytics to use with your Wix or Squarespace website will allow you to compare data from different landing pages and CTA’s to see what’s working and what isn’t, so you can optimize your website design. After signing up on the Google Analytics home page to track your website, you will receive an unique tracking ID used to associate your website with your Google Analytics profile. You can track and analyze data from landing pages such as time on page, conversion rate on specific pages, page exits or bounces, and the number of leads generated from each page. By interpreting the analytics, you can rank your landing pages based on performance metrics and improve highly visited but low converting landing pages.
Should I Include Customer Reviews?
Yes! Including customer reviews can be one of the easiest and cost-efficient ways to strengthen your company position on the market, build brand loyalty and ultimately boost sales. Including customer reviews will also increase trust in your company, product, or service and improve your website’s SEO positioning. Create a separate page for visitors to view and read testimonials from past clients. Utilize plugins offered through Wix or Squarespace and create a simple testimonial slider using an index gallery. There are an abundance of plugins to choose from to display your company’s testimonials and showcase all of your happy clients.
Can These Strategies Alleviate Business Costs?
All of these strategies may seem costly, especially if you want to add visually-appealing plugins or pay extra for more features on Wix or Squarespace. However, constant maintenance can keep your website performing optimally and reduce long-term costs. Effective website maintenance will eliminate unpredictable costs in the future and will differentiate your business from competitors.
Regular website maintenance will provide a safe and secure environment for your visitors. In the long run, it is much more efficient to regularly control your website to ensure optimal performance and higher rankings for Google searches.