Shopify Ecommerce Website

Shopify Maintenance Tips For Business Growth

Your Shopify store needs continual care so that it always offers a high quality experience. With the assistance of plugins and other online resources, you can efficiently and effectively optimize your store. This consists of the most updated, user-friendly design and best SEO (search engine optimization) strategies. Your efforts will increase traffic to your Shopify store with potential to improve conversion rate.

If you want to maintain your Shopify stores’ upward trajectory for growth, here are some features to consider:

  1. Shopify Backup
  2. Google Tag Manager
  3. SEO
  4. Blogs
  5. Landing Pages
  6. Customer Reviews
  7. Upselling

Shopify Backup

Investing in a backup app is essential for maintaining your Shopify store security. Luckily, Shopify offers a plethora of automatic backup plugins to choose from. Automatic Backups by Talon Commerce is a user favorite. For $9 per month, you will receive automatic daily backups, a detailed record of all changes made, and selective restoration to a specific date.

There’s no need to worry about the repercussions of new plugins with Automatic Backups. You’ll be able to clearly see alterations made by new additions to your site. If you aren’t satisfied with the changes, you can easily revert your store to the version it was before you installed the plugin.

 

Google Tag Manager

Various tools and plugins for Shopify can be extremely helpful. However, you may be familiar with the challenge of managing one too many. To solve this issue, integrate Google Tag Manager onto your site. Google Tag Manager delivers tag management solutions for free which makes site maintenance so much easier and faster. 

Say goodbye to writing third-party code all over your website! Third-party code is centralized on Google Tag Manager so that you can update and add tags efficiently. Additionally, Google Tag Manager allows you to define triggers so that tags can be fired asynchronously across your website. This can be previewed before you go live to debug any faulty code.

 

SEO

Google Search Console provides an insightful assessment on your website’s visibility in the SERPs (search engine results pages). Here you can view the loading page speeds, mobile usability, page indexes, keyword search result appearances, and more. This is an outstanding resource to see where your site can be optimized.

If you haven’t already, add your sitemap.xml to Google Search Console to index your site. This step is critical for your website to be crawled in response to search queries.

In regards to keyword search results, use this information to optimize your pages. Review which words are gaining the most traffic and use them in your page titles, meta descriptions, ALT tags, and body content. If you’d like to do more keyword research, Google Ads Keyword Planner is another free tool.

It’s important to note that select themes allow you to edit your meta titles and meta descriptions in Shopify. Choose one that includes this option so that you can create unique meta descriptions with keywords special to your homepage and individual products. This is a great opportunity to let Google know exactly what your webpages have to offer. By doing so, there is a higher chance your website appears on the SERPs when that keyword is searched.

 

Blogs

Blogging is not going out of style anytime soon, and for good reason. Blogs are a great technique for SEO, traffic growth, and relationship building.

Do you hear the same questions being asked by customers? Save your breath and warm-up your keyboard. Writing informative blogs is an efficient way to answer common queries. And chances are, even more people are typing those same questions into a search engine. By putting your knowledge online, you’re maximizing the reach and impact of your content. Make sure to add in relevant keywords to boost your page in the algorithm. Developing articles that are longer than 500 words and contain professional photography help the quality of the page as well.

Blogs can also build credibility because you’re showcasing your expertise in a particular field. The objective is to create helpful and engaging content that readers want to share. If viewers value the content you provide, they’ll want to revisit your site. Therefore, maintaining a blog is a terrific tool to leverage your Shopify store.

 

Landing Pages

A landing page is the first page a viewer is greeted by, so it must leave a great impression. The user was interested enough to click to the site, now it’s up to the landing page to guide the customer down the conversion funnel. Is the design aesthetically pleasing? Is the call-to-action (CTA) consistent? Is the page what you expected based off the ad? 

Building landing pages that match the design, CTA, and objective of the ad or email is an effective strategy to keep visitors on your site. Shopify has many resources for assistance, for instance, the app Landing Page Builder which has templates to choose from.

To improve upon your landing pages, implement A/B testing. By changing only one variable at a time, you can run two different pages to compare which version performs better. Shopify apps such as Convert and Optimizely provide helpful software for testing your landing page. Optimizing these pages will decrease the bounce rate, and as a result, boost SEO.

 

Customer Reviews

When’s the last time you made a purchase and didn’t read the reviews? Customers want to feel confident that they are making a smart purchase. Reviews are a simple resource that gives the reassurance needed to hit “buy.”

Product Reviews by Shopify sets up a customer review feature to your products. You can customize the layout and match the design to that of your store. It will also improve SEO because you can add review scores to your Google search results. Encouraging this type of engagement will keep your site active and stimulate sales.

 

Upselling

It’s much easier to grow sales from existing customers versus attracting new ones. The strategy is to upsell or increase the average order value (AOV).  The In-Cart Upsell app through Shopify is an incredible tool to accomplish this.

As customers add products to their cart, this plugin can automatically suggest similar products. This feature makes the users shopping experience more convenient and personal. Furthermore, when they are ready to check out, the app can recommend more products such as specialty discounted items or best sellers. The built-in analytics will indicate which offers were most successful and will push that content to other customers. This website feature can substantially contribute to revenue which is why it should be maintained.

 

Get Tidying!

Applying the extra effort for maintaining your Shopify store can channel a substantial amount of growth for your business. If you’re seeking to generate more traffic and conversions, you should embrace the realm of Shopify plugins! From backing up your site to upselling customers, plugins offer numerous ways to upgrade your online presence. Add the code using Google Tag Manager, and you’re ready to smoothly monitor and maintain the quality of your site.